SCPA Partners With MPMF As 2011 Venue, Vitamin Water Returns As Sponsor

SCPA Partners With MPMF As 2011 Venue, Vitamin Water Returns As Sponsor

The School for Creative & Performing Arts, Cincinnati Public Schools’ K-12 arts school, will host 2011 MidPoint Music Festival showcases in its theaters Sept. 22-24. The new partnership with SCPA, which opened the Erich Kunzel Center for Arts and Education last September, expands and reinforces MidPoint’s presence in Over-the-Rhine.

MidPoint Executive Producer Dan McCabe says he’ll book all-ages showcases at SCPA, allowing the festival for the first time to offer extensive programming and high-profile artists that includes the under-21 audience. Alcohol sales are not permitted in Cincinnati Public Schools facilities.

Vitamin Water will return as a MidPoint Music Festival sponsor for the second year and will present the all-ages showcases at SCPA.

The SCPA/MidPoint partnership will include opportunities for SCPA students to participate in the festival’s creative side, from possible interaction with performers in “master classes” to production experience and design work. The hands-on educational opportunities for students attracted school leadership to the partnership.

“We offer a professional arts training curriculum and are always looking for ‘real world’ learning opportunities for our students,” says SCPA Principal Anthony S. Flower Jr. “We’re excited to open our doors to MidPoint and the local music community.”

Last year MidPoint presented a total of 250 musical acts on 24 stages in Over-the-Rhine, downtown Cincinnati and Newport. Re-live the 2010 festival here.

“A majority of our 2010 performance stages were in Over-the-Rhine, which continues to be the hotbed of creativity in Cincinnati,” McCabe says. “Partnering with SCPA, one of the highest profile creative hubs in Over-the-Rhine and the entire city, is a natural next step for MidPoint.”

The School for Creative & Performing Arts was founded in 1973 as one of the first arts-based public magnet schools in the U.S. It moved to Over-the-Rhine in 1976 to occupy the old Woodward High School building on Sycamore Street. The curriculum blends professional training in the arts with college-preparatory academic work, and admission to SCPA is highly selective.

SCPA was the subject of a two-year reality series on MTV in 2009-10, Taking the Stage, produced by one of its most famous alumni, Nick Lachey. The school moved into the $73 million Erich Kunzel Center for Arts and Education on Central Parkway for the 2010-11 school year.

Find more information about SCPA here.

Find more information about Vitamin Water here.